[31] ข่าวแฟชั่น

Fashion city Bangkok

• Published: 24/12/2010 at 10:51 PM
• Online news: Learning From News

Perhaps the most dynamic and cosmopolitan city in Asia, proper planning could put Bangkok on the fast track for becoming Asia's fashion center.

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CREATIVE ECONOMY: City's fashion industry holds key to success, Innovative sector can attract new investors by Pornnalat Prachyakorn

...Vendors sell inexpensive clothing at Bobae Market. Many of the items to be found are original creations by talented local designers who are a creative resource just waiting to be tapped.

Among the potential industries that could help transform the capital into a creative city is the fashion industry.

Research by Thammasat University's architecture and planning faculty shows Bangkok has more than 20,000 fashion businesses, both retail and wholesale.

...Among Dr Peeradorn's research suggestions is that Bangkok establish fashion districts by promoting the uniqueness of each existing fashion-related business area.

For instance, Siam Square could be promoted as a centre for young local designers, while the Pratunam and Bobae areas can be national wholesale centres.

The Chatuchak weekend market and Siam Square are already fashion areas in their own right, with armies of young designers equipped with their own original designs.

Pratunam also has a great potential to be promoted internationally due to its easy access via the Airport Rail Link and already flourishing retail and wholesale buildings.

The areas in front of the buildings could be used to stage fashion shows, encourage fashion ideas and promote interaction within the industry.

Other areas include Sampheng, Bang Lamphu, the area behind Thai Airways' office on Vibhavadi Rangsit Road, Union Mall in Lat Phrao district, Klong San district, the Tawanna clothing weekend market in Bang Kapi district and Soi Lalaisap of Silom Road... 

...Dr Peeradorn cited the 40-year-old Dongdaemun market in Seoul that has become a popular retail and wholesale fashion centre attracting a new generation of designers.

Seoul has used the area to help foster creativity by opening the Dongdaemun Design Plaza & Park, which serves as a fashion learning centre. The project is the fruit of a co-operation between the government and the private sector...

...."We should promote a shared understanding among these entrepreneurs that they are part of the industry regardless of their business size or whether they have a factory or create their own designs," said Dr Peeradorn...

...Thammasat's research also shows the government should establish a permanent design institute and a network of educational institutions for design, both of which would promote brainstorming and the gathering of ideas for development of the industry.

Educational institutions should also initiate fashion-development-related curricula and include knowledge sources such as libraries.

Dr Peeradorn said a good level of co-operation already exists between the government, the private sector and owners inside the city's fashion areas such as for the staging of the Thailand Fashion Expo or Elle Fashion Week...

(Source: CREATIVE ECONOMY, City's fashion industry holds key to success, Innovative sector can attract new investors, 24/12/2010, Pornnalat Prachyakorn, link) 

cosmopolitan - a place that shows the influence of many different cultures and countries

creative economy - "a range of economic activities which are concerned with the generation or exploitation of knowledge and informatiob including design, media, advertising, film, music, performing arts, publishing and interactive software development" (See Google Definitions and Wikipedia)

fashion - the latest and most admired styles in clothes being offered by fashion designers (See Wikipedia)

X key to Y - doing activity X is the most important part of achieving goal Y 
innovative - inventing or using new, original and advanced ideas, methods, equipment เกี่ยวกับการปรับปรุงใหม่, ที่เต็มไปด้วยจิตใจปฏิรูปใหม่
sector - a part of the economy (public sector = government, private sector = all businesses, household sector = families and consumers, banking sector,...) ภาคเศรษฐกิจของประเทศ (See Wikipedia)
attract - to cause someone to be interested in something ดึงดูดความสนใจ
vendor - seller
original - new and different (from what came before)
original creations - new items that a designer has created
talented - having a natural ability to be good at something, especially without being taught ซึ่งมีพรสวรรค์
local - in this country (here: Thailand)
designer - specially trained people who do design
creative - creating and developing new original ideas, especially in art or literature
creative resource - something that helps an organization or country more creative
tapped - used

potential - possible ความเป็นไปได้
transform - to change from one form into another เปลี่ยนไปสู่อีกสิ่งหนึ่ง
capital - the main city where the central government is located in a country, the administrative center of a country เมืองหลวง
architecture - the activity of designing and constructing buildings, houses, and other structures (See Wikipedia) สถาปัตยกรรม
faculty - a group of departments in a college which specialize in a particular subject or group of subjects คณะ
architecture and planning faculty - the department in a university that teaches and does research in the areas of architecture and city planning
city planning - urban planning, planning where buildings are built and where roads and other transportation will be located in a city in the future (See Wikipedia)
retail - to sell directly to the public for their own use ขายปลีก
wholesale - buying and selling goods in large quantities, during distribution before the goods reach the store การขายส่ง
establish - create for the first time จัดตั้ง
fashion district - an area of a city with companies that make and sell clothes
uniqueness - unlike anyone else, something that no one else has makes you special

armies - large numbers of
equipped with - having (something that will help them, like a tool, or here "their own original designs")
access - the ability to enter a building or place การเข้าสู่
easy access - able to get to a place easily (because of transportation options, here light rail, that makes it easy)

stage - to organise and event ทำการเปลี่ยนแปลง ปฏิวัติ
fashion show - a show in which new clothes designed by fashion designers are displayed to the public and potential buyers (See Wikipedia)
encourage - to make someone more likely to do something, or to make something more likely to happen ปลุกใจ
interaction - when people do activities together (so that their actions affect each other)
promote interaction within the industry - get people talking and communicating and working together within the industry
Dongdaemun market - a major market for clothing (apparel) in Seoul, South Korea (See Wikipedia and Google Images)
cited - mentioned (to support a point you are making or arguing) กล่าวถึง
generation - a group of people in society who are born and live around the same time รุ่น (คนรุ่นต่างๆ)

foster - help make grow
foster creativity - help make creativity grow (help create a situation in whicn more people and companies are doing creative work) 
X the fruit of Y - X is some good result of doing activity Y (example: good grades were the fruit of studying hard every day)
co-operation - working together to achieve goals
entrepreneurs - business people เจ้าของกิจการ
permanent - happening or existing for a long time or for all time in the future ถาวร

design - planning the appearance, function of products (product design), clothes (fashion design) or the arrangement of rooms, furnishing, and decoration in buildings, offices, and houses (interior design) (See Wikipedia)
design institute - a school in which students study design

network - a large system of connected parts, organisations, people, etc. เครือข่าย
institutions - large and important organizations, such as universities or banks สถาบัน
educational institutions - schools
brainstorming - try to solve a problem by thinking intensely about it (See Wikipedia)
development - the gradual growth and formation of something

initiate - to cause something to begin ริเริ่ม
curricula - the knowledge and skills that are taught in a school
co-operation - working together to achieve shared goals Thailand Fashion Expo - a Bangkok fashion event that took place in October 2010 at Central World, Paragon and Siam Center (See website and YouTube)
Elle Fashion Week - a Bangkok fashion event in October 2010 sponsored by Elle magazine Thailand (See website)